The 70-20-10 Rule: How to Balance Your Content Portfolio

Mastering the 70-20-10 Rule

One of the biggest mistakes marketers make is being too predictable or too experimental. The 70-20-10 rule provides a perfect balance for sustained growth.

The Content Mix:

• 70% Core Content (The Foundation): This is the content your audience knows and loves. It’s reliable, high-value, and addresses their core pain points.
• 20% Growth Content (The Bridge): This is slightly more experimental and higher effort. It might be a new format (like a podcast) or a deep-dive research piece.
• 10% Experimental Content (The Moonshots): This is where you test wild ideas, new platforms (like a new social app), or controversial topics.

Why You Need the 10%

Without the 10% experimental content, your brand becomes stale. Without the 70% core content, your audience becomes confused. The 20% growth content ensures you are always moving forward.